--- title: Getting Started With Local Marketing For Your Microschool description: Explore effective marketing strategies for your microschool, focusing on value propositions, online presence, and community engagement image: https://blog.kaipodlearning.com/hubfs/2-Sep-13-2023-02-54-47-4061-PM.png --- [![](https://images.squarespace-cdn.com/content/v1/6089e52e0f6c4763deb601af/2b8d8e27-43a2-47f3-a5d3-318c31bc24cd/Logo_FullColor-Horizontal+copy.png%3Fformat=1500w)](https://kaipodlearning.com) [Blog](https://blog.kaipodlearning.com) [GET STARTED](https://www.kaipodlearning.com/get-started?) [![](https://blog.kaipodlearning.com/hs-fs/hubfs/Imported_Blog_Media/KaiPod%20Logo%20-%20Horiztonal%20Color-4.jpg?width=2500&height=946&name=KaiPod%20Logo%20-%20Horiztonal%20Color-4.jpg)](http://kaipodlearning.com) Open main menu Close main menu [kaipod catalyst](https://blog.kaipodlearning.com/tag/kaipod-catalyst) [learning pods](https://blog.kaipodlearning.com/tag/learning-pods) [microschools](https://blog.kaipodlearning.com/tag/microschools) [education entrepreneurs](https://blog.kaipodlearning.com/tag/education-entrepreneurs) # Getting Started With Local Marketing For Your Microschool ![Annie Slater](https://blog.kaipodlearning.com/hs-fs/hubfs/IMG_1171.jpeg?width=45&name=IMG_1171.jpeg) [Annie Slater](https://blog.kaipodlearning.com/author/annie-slater) [Share this blog post on Twitter](https://twitter.com/intent/tweet?text=I+found+this+interesting+blog+post&url=https://blog.kaipodlearning.com/developing-a-marketing-strategy-for-your-microschool) [Share this blog post on Facebook](http://www.facebook.com/share.php?u=https://blog.kaipodlearning.com/developing-a-marketing-strategy-for-your-microschool) [Share this blog post on LinkedIn](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.kaipodlearning.com/developing-a-marketing-strategy-for-your-microschool) ![Microschool Marketing](https://blog.kaipodlearning.com/hubfs/2-Sep-13-2023-02-54-47-4061-PM.png) There are many ways to go about marketing your school and there is more to it than just promoting your school. So let’s start at the beginning! Before you start marketing your school we recommend you define your value propositions and your reasons to believe. ###### Value Proposition Your value proposition is a short and precise statement that communicates why parents should choose your school.  ###### Your Reasons to Believe These are short and compelling reasons that will make parents believe your value proposition.  Both your value proposition and your reasons to believe are important pre-work before you start working on your marketing assets to start promoting your microschool. Having these defined will help you write compelling copy for your marketing assets that speaks to the families in your community. #### Marketing Assets 1. A simple website introducing your school and providing details about: Your school vision, your learning approach and curriculum, student age range, pricing, and a form for people to get in touch with you 2. A flyer or postcard with high-level information about your school vision and the above details pointing people to your website for more information. 3. Your school's social media presence. Choose the top 1-3 channels your community is likely to engage in. 4. Create your school’s Google Business profile so it can be found through Google Maps searches ### Brand Awareness & Lead Generation With your marketing assets in place, you can start promoting your school and spreading the word about this new type of education coming to your community. In our experience, new mircoschool founders should spend most of their time dedicated to marketing creating brand awareness (letting parents know that your school exists) and generating leads (getting them to express initial interest in your microschool). We recommend you start hyper-local and hyper-personal and work outwards from there. Think about the families in your community that you want to serve with your microschool and ask yourself where you could "meet" them. Here are a few tactics Catalyst founders were successful with: 1. Let your network know what you are doing. Share what inspired you to create it, how it will help the community and invite them to share the news with their network. 2. Talk to your community and network about your school. Let them know that you are gathering waitlists for enrollment.  3. Use your digital network and expand it! Which local Facebook groups are you part of where you might find your parent audience? Share the news about your school there with as much information as possible and offer a way for them to get in touch with you.  4. Research and sign up for small, local school choice, education, parenting, or family events (kids fairs, farmers markets, etc.).  5. Encourage supporters to help recruit other students. Nothing is more powerful than a passionate parent telling other parents about their decision to make a change in their kids' education.  These steps can take a significant amount of time and it can often feel like nothing is working. But rest assured, you are spreading the word and making families aware of your new school. Even if they don’t sign up right away, the time you spend in this phase will pay dividends for months and years to come.  Need more tips on how to promote and grow enrollments for your microschool? Check out how the[KaiPod team can support you](https://www.kaipodlearning.com/educators)! ![Annie Slater](https://blog.kaipodlearning.com/hs-fs/hubfs/IMG_1171.jpeg?width=150&name=IMG_1171.jpeg) #### Annie Slater Annie is KaiPod's COO and Head of Partner Programs. She has been making an impact in the education field for over 10 years. ## Related Articles [![educator forever microschool movement podcast hosted by lily jones](https://blog.kaipodlearning.com/hubfs/educator%20forever.png)](https://blog.kaipodlearning.com/educator-forever-podcast) [learning pods](https://blog.kaipodlearning.com/tag/learning-pods) [online learning](https://blog.kaipodlearning.com/tag/online-learning) [hybrid learning](https://blog.kaipodlearning.com/tag/hybrid-learning) [innovative education](https://blog.kaipodlearning.com/tag/innovative-education) ### [Educator Forever Podcast | The Microschool Movement with Amar Kumar](https://blog.kaipodlearning.com/educator-forever-podcast) ## Starting Teacher-Led Microschools with Amar Kumar of KaiPod Learning People are always talking about how they want the best of both worlds.... ![Annie Slater](https://blog.kaipodlearning.com/hs-fs/hubfs/IMG_1171.jpeg?width=45&name=IMG_1171.jpeg) [Annie Slater](https://blog.kaipodlearning.com/author/annie-slater) [Read More](https://blog.kaipodlearning.com/educator-forever-podcast) [![two kaipod students working together with computer](https://blog.kaipodlearning.com/hubfs/IMG_6835.jpg)](https://blog.kaipodlearning.com/the-importance-of-having-a-clear-vision-for-founders) [kaipod catalyst](https://blog.kaipodlearning.com/tag/kaipod-catalyst) [microschools](https://blog.kaipodlearning.com/tag/microschools) [education entrepreneurs](https://blog.kaipodlearning.com/tag/education-entrepreneurs) [innovative education](https://blog.kaipodlearning.com/tag/innovative-education) ### [The Importance of Having A Clear Vision for Your Microschool](https://blog.kaipodlearning.com/the-importance-of-having-a-clear-vision-for-founders) Why are so many students struggling in traditional school settings? Why are so many hardworking educators stuck approaching learning the same way? If you have pondered... ![Annie Slater](https://blog.kaipodlearning.com/hs-fs/hubfs/IMG_1171.jpeg?width=45&name=IMG_1171.jpeg) [Annie Slater](https://blog.kaipodlearning.com/author/annie-slater) [Read More](https://blog.kaipodlearning.com/the-importance-of-having-a-clear-vision-for-founders) #### About - Menu Item One - Menu Item Two - Menu Item Three #### Services - Menu Item One - Menu Item Two - Menu Item Three #### News - Menu Item One - Menu Item Two - Menu Item Three Follow us on Facebook Follow us on LinkedIn Follow us on Twitter Follow us on Instagram ![](https://images.squarespace-cdn.com/content/v1/6089e52e0f6c4763deb601af/2b8d8e27-43a2-47f3-a5d3-318c31bc24cd/Logo_FullColor-Horizontal+copy.png%3Fformat=1500w) #### Links [Home](https://kaipodlearning.com) Copyright © 2022 KaiPod Learning ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Annie Slater", "url" : "https://blog.kaipodlearning.com/author/annie-slater" }, "dateModified" : "2024-10-02T22:02:28.213Z", "datePublished" : "2023-10-19T15:30:00.000Z", "headline" : "Getting Started With Local Marketing For Your Microschool", "image" : [ "https://blog.kaipodlearning.com/hubfs/2-Sep-13-2023-02-54-47-4061-PM.png" ], "mainEntityOfPage" : { "@id" : "https://blog.kaipodlearning.com/developing-a-marketing-strategy-for-your-microschool", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.kaipodlearning.com/hubfs/Imported_Blog_Media/KaiPod%20Logo%20-%20Horiztonal%20Color-4.jpg" }, "name" : "KaiPod Learning" } } ```